Svidesign

WATER — where two worlds merge into one.

We created a campaign for a concert that was more than just an event — it was a meeting point. A meeting of two voices, two energies, two universes.

🎶 Trigaida × Etherea
📍 Mixtape 5, Sofia
📅 March 6

“WATER” marked the premiere of the first collaborative single between the two formations — a hypnotic blend of folklore and electronic sound that transcends boundaries and creates something entirely new.

The visual concept merges the two singers into a single form — a symbol of synergy, balance, and flow. Water as a metaphor for connection, movement, and transformation.

🎧 Recording, mixing & mastering: Ivan Shopov
🎛 Producer: Ivan Shopov

Performed by:
Asya Pincheva (TRIGAIDA) – vocals
Simona Stanoeva (Etherea) – vocals
Jay Dishliev – electric guitar
Georgi Marinov (Horhe) – bagpipes
Kaloyan Paunov – bass, keys
Ivan Shopov – electronics
Tsvetelin Ivanov – percussions

Design by svidesign

Nemohli jsme se vynadívat. 👀

Vizuální identita pro 18. ročník Festivalu bulharského filmu v Praze vychází z jednoduché, ale hravé myšlenky – co když se číslo 18 stane divákem?

Po otočení se „18“ proměňuje v oči a ústa.
Vzniká tak tvář, která sleduje, reaguje a užívá si film – stejně jako my v kině.

Celý koncept stojí na radosti ze sledování.
Na tom momentu, kdy se nemůžeme odtrhnout. Kdy chceme vidět víc.

Minimalistická forma, výrazná typografie a silný symbol vytvořily identitu, která funguje napříč formáty – od plakátu až po digitál a merch.

Děkujeme za důvěru a skvělý festival. 🎬

🇬🇧
We couldn’t look away. 👀

The visual identity for the 18th Bulgarian Film Festival in Prague is built on a simple yet playful idea — what if the number 18 becomes the viewer?

By rotating the number, it transforms into eyes and a mouth.
A face that watches, reacts and enjoys film — just like we do.

The concept captures the pure joy of watching.
That moment when you can’t look away. When you want to see more.

Minimal form, bold typography and a strong symbol created a flexible identity across posters, digital and merch.

Thanks for the trust and an amazing festival. 🎬

Proud to be part of something truly special.
We are very grateful that svidesign had the opportunity to create the visual identity for the first edition of SFERA — a project that goes far beyond the boundaries of a traditional concert.

We would like to sincerely thank Martin Stavrev and Ivan Shopov for their trust and for inviting us to be part of the SFERA team. Working together was a pleasure, and we are extremely happy with the final result — a visual identity that resonates strongly and has been received with great enthusiasm.

⚫️ SFERA — a space built through sound
For one night only, a 7.1 sound system surrounds the audience with cinematic and experimental electronic music — constantly moving, evolving, and unfolding in layers.

SFERA is the first immersive audio event of its kind in Bulgaria, where music comes from all directions and leads the listener on a unique sensory journey — a place where sound, space, and light meet.

Listening to music mixed in an immersive format on a high-end sound system borders on a spiritual experience.

The mission of SFERA is to bring this experience to the audience by inviting forward-thinking artists into carefully selected venues in Sofia, supported by the best sound system in the country.
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🎼Guest artists
🔈 Carmen Rizzo | Ivan Shopov
New Bulgarian Voices & Georgi Petkov
🔈 Ben Lukas Boysen (DE)
🔈 Sorza (NL)
🔈 Lacuna & Rahul Sharma (IN)
🔈 The Science (BG)
🔈 Niandraz (BG)
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👏Credits
Client: SFERA
Advertising Agency: Svidesign
Client Service: Klára Todorov Jahodová
Creative Director / Art Director: Svilen Todorov
Copywriter / Idea Makers: Svilen Todorov, Martin Stavrev, Ivan Shopov
Video Editor: Nikolay Vanev
Photographer: Philip Cruz
Pre-press: Zdeněk Kalenský