Asodesk

⚡️ Google introduced collections, AI app comparisons, and personalized recommendations to the

The company announced new features designed to make searching and interacting with content easier.

🔍 AI-powered app comparisons. This feature uses the model to facilitate easy comparisons of apps within similar categories. For instance, if a user is looking for an app to complete a specific task, the AI will suggest several options with AI-generated descriptions — helping the user quickly choose the most suitable app.

💡 Personalized game recommendations. With a variety of interest filters, users can manually specify their preferences — allowing to suggest games tailored to their tastes.

🔖 New “Collections”. This feature brings content from installed apps to the home screen. A long press on the Play Store icon now reveals a menu with seven categories: “Food”, “Game”, “Listen”, “Read”, “Shop”, “Social”, and “Watch”. Each category includes a selection of relevant apps that the user has recently interacted with. Users can resume their activities, like continuing to watch a show. Currently, this feature is available in the United States.

🔓 “Personalization in Play” in the main menu allows users to control how the Play Store collects their data. For example, they can choose not to use specific apps for personalizing content in the Play Store. Changes may take up to 24 hours to be fully implemented.

Read more about these updates in Google's article: https://blog.google/products/google-play/google-play-july-2024-new-updates/

🚀 PDF slides on how to launch and scale Apple Search Ads

We are delighted to share Michael Shubin presentation from App Growth Summit São Paulo 2024. From this PDF, you'll learn:

✅ Key Apple Search Ads strategies.
✅ How to determine test budgets for campaigns.
✅ Strategic account structures.
✅ How to optimize bids.
✅ How to scale your campaigns.
✅ Top 10+ practical tips for working with Apple Search Ads.
✅ The formula for a successful Apple Search Ads campaign.

🔥 Download the presentation from an expert with seven years of experience in Apple Search Ads:
https://angletech.ai/pdf-how-to-launch-and-scale?utm_source=facebook&utm_medium=social&utm_campaign=post-about-AGS-presentation&utm_content=25-07-2024

If you have any questions about working with Apple Search Ads, feel free to DM Michael Shubin. He'd be happy to help you 💜

Google will remove apps with limited functionality from the Play Store ⚡️

Starting August 31, 2024, the updated Spam and Minimum Functionality policy on Google Play will come into effect: https://support.google.com/googleplay/android-developer/answer/14983486

Previously, Google did not allow apps with serious functionality issues on the Play Store, such as those that crash, force close, freeze, or otherwise operate abnormally. Now, the list of reasons for removal has been expanded to include limited functionality and content. For example, Google will no longer accept:

❌ Static applications without app-specific functionalities, such as text-only or PDF file apps.
❌ Apps with minimal content and that do not provide an engaging user experience, like single wallpaper apps.
❌ Apps that are designed to do nothing or have no function.

If your apps only have a few functions, it's time to consider updating them to avoid removal by Google 👀

Preview: Functionality, Content, and User Experience - Play Console Help Policy preview (effective August 31, 2024) This article previews changes from our July 2024 policy updates. We’re updating the

🔥💃 Join Angle Group at the App Growth Summit in São Paulo, Brazil!

This summer, Angle Group — which includes Asodesk and Angle Agency — is partnering with the App Growth Summit, a conference that brings together mobile app growth experts from around the world.

🎙 On July 11 at 10:30 AM (BRT), Michael Subins (Apple Search Ads expert and co-founder of Angle Agency) will be speaking on the main stage of the App Growth Summit in São Paulo. He will discuss launching and scaling Apple Search Ads on the App Store.

Michael will share key insights from his seven years of experience with Apple Search Ads, including essential strategies, advanced campaign structures, and practical tips. You will learn how to get thousands of relevant keywords and attract users with a higher ROAS.

🇧🇷 If you're in São Paulo, come and listen to the talk and visit our booth. You can find us on the PHD Rooftop at the Instituto Tomie Ohtake (Rua Coropé, 88 - 5th Floor, Alto de Pinheiros, São Paulo 05426).

We'll be there from 8:30 AM. We would like to chat, give out some gifts, and answer all your app growth questions 💜

For conference details and registration, follow this link: https://appgrowthsummit.com/events/app-growth-summit-sao-paulo-2024/
See you at the App Growth Summit!