BeaversBrothers Global

Pilot Episode is live!

We launched a new podcast series Design & Business. In this format, Alexander Ustinov, founder of Beavers Brothers, talks not only to designers, but to founders — people who shape the products and businesses.

Our first guest is Evgeny Kobzev, entrepreneur and co-founder of the accounting service “Knopka”.

This time, we moved beyond design as visuals and talked about design as a business tool.

Here’s what we covered:
— How the role of designers evolved from “making things look good” to shaping the entire product
— Why in complex products, deep domain knowledge is often more important than classic UX research
— How strong brands are built on emotions, not just logic
— Whether AI will actually replace designers and developers

This is the starting point of a broader conversation: looking at design through the lens of business, product decisions, and real-world constraints.

Watch the full episode and let us know what you think. Link in bio.

Happy International Women’s Day!

March 8 is about celebrating women and their impact in every field.

It’s also a good moment to talk about women’s health and innovation.
Femtech is changing how women experience healthcare — making it more accessible, comfortable, and human.

Some time ago, our founder Alex Ustinov spoke with Ira Evdokimova, founder of Femtech Force, about why Femtech matters, why its potential is still underestimated, and how design can reshape healthcare experiences.

We turned that conversation into a deep article — and this week feels like the perfect moment to revisit it.

Link in bio.