Brain Propaganda

Brain Propaganda

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Due to extremely competitive markets a lot of new product launches fail within a year. Most of the time traditional marketing tests provide inaccurate results and they usually ran on a restricted scale. That’s how the products and services are becoming less and less effective in reaching consumers. By using knowledge of neuroscience and powerful innovative technology Brain propaganda offers the mo

Complex Search-Results Pages Change Search Behavior: The Pinball Pattern 24/12/2019

https://www.nngroup.com/articles/pinball-pattern-search-behavior/?

Complex Search-Results Pages Change Search Behavior: The Pinball Pattern Because today’s search-results pages have many possible complex layouts, users don’t always process search results sequentially. They distribute their attention more variably across the page than in the past.

Can people learn to embrace risk? 22/04/2019

https://phys.org/news/2019-03-people-embrace.html

Can people learn to embrace risk? Studies have shown women are more risk-averse than men, more likely to opt for the smaller sure thing than gamble on an all-or-nothing proposition, a trait experts say could help to explain the persistent wage gap between men and women.

Why Most Psychologists Are Wrong about P-Values 09/01/2019

https://replicationindex.wordpress.com/2019/01/08/psychologists-p-values/

Why Most Psychologists Are Wrong about P-Values Psychology is in a crisis. The crisis is ongoing and at least 60 years old (Sterling, 1959). Since 2011, psychologists are increasingly becoming aware that there is a crisis, and there are some sig…

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