Hivemind

Get to know our queen bee and art director – Dea Krželj!

Who is Dea?

An engineer.
A photographer.
An artist.
Aquarius.

Her versatile and efficient buzzing has helped build our hive from scratch while maintaining honey's quality golden level. She's a considerate, understanding, and helpful queen bee, supporting every buzz we make – from learning how to fly to collecting pollen.

(Yes, and this may include taking too much on her plate, and continual shift of priorities.)

What do we admire about her?

Dea is a treasury of knowledge with a specific learning and self-improvement approach. Quick-witted and adept at using new learning experiences, she finds unique ways to make things work and solve problems proactively.

(Yes, and this may include “I don’t want to show it to you until it’s perfect” type of procrastination.)

How does she make an impact?

Dea is an observant, focused, and innovative artist. Storytelling her vivid imagination through photography, she brings forth functionality, clarity, and punctuality – making her art meaningful.

(Yes, and this may include cycles of high productivity followed by escaping to the woods.)

Her broad expertise ensures each of you tastes the honey of Hivemind and enjoys that enduring aftertaste.

Check out her work!

What's the difference between effort, output, outcome and impact?

🐝Effort is the baseline of the work process, the bare minimum required to produce value. Effort represents the "What?" – it is the work we do in order to create something.
We encourage our bees to work hard, and be smart about it, but most of all, keep their eyes on the pollen ahead, the challenges in surroundings and never lose track of our hive.

🐝 The next aspect of our work process is output. Output is the honey of our work. Tasting its sweetness helps us figure out what we have done so far and mark the space for improvement, so we can provide either more honey, or honey of higher value.
In Hivemind, we pay close attention to our hives' and consumers' needs, so asking what and how much we're delivering helps us visualize the results of our effort in providing unique quality.

🐝 Outcome is what we expect to achieve by putting in effort and providing output. It is the part of our work process that allows us to experience the effect our work has made so far in order to achieve the ultimate goal of our efforts.
We are always thrilled to see that our honey makes your tea taste marvelous. This aspect ensures we're on the right track, progressing towards the greater good and bringing value.

🐝 The highest valued aspect of the work process is impact. Interlinked with outcome, it portrays the results of the change we are making.
Hence, that’s where we start our work from. Impact-driven towards attaining goals, our bees buzz effectively and successfully through every stage of our work process, associated with a hive mind.
When we reach the impact dimension of effectiveness, that's when our work makes the difference.

Are you ready to make an impact? If so,