INTERPROCOM

ABBBC Italian Wine Master Class by Interprocom in Beijing

Joining forces with Beijing's high end commercial complex - China Central Place (CCP), Interprocom presented some of our top wines to CCP's members in a Master Class format for the first time in 2022.

The Master Class took place on August 17th to 18th, in the showroom space located across the road from Huamao's high-end office complex and in close proximity to SKP - Beijing's top luxury shopping area.

Bertani's Amarone, Borgogno's Barolo as well as Val di Suga's Brunello di Montalcino turned out to be among the top 3 purchased wines following the event.

ABBBC - the theme of the event - refers to Amarone, Brunello di Montalcino, Barolo, Barbaresco & Chianti Classico. These are known in China as "Italy's 5 big DOCGs". The wines are famous among the wine-loving audience and are also a perfect starting point to familiarize oneself with Italian wines for a general audience. On the one hand, the selection is suitable for the various tastes of the mass consumer, and on the other hand, it is very representative of Italy. It not only balances the consumption habits and taste preferences of the guests, but also better expresses the style of Italian wine. The sample wine of the same year is conducive to the consumer's understanding of the region and the year to form a general concept.

The wine presentation was complemented by a guest speaker, Freddo Liu - the speaker at wine2wine, editor and owner of an online wine platform Vinofreddo.online and an Italian Wine Ambassador certified by Vinitaly International Academy.

"The guests during the two days of the event were quite different," - Freddo noted. "Those who came on the first day paid more attention to the selection of collectibles, such as high-end Riserva wines. In the second session, the guests were more professional, they were interested in a lot of specific wine knowledge, and they were also more mature in tasting. They had many ideas and experiences of their own, and also knew more about Italian wine,"- he said.
Freddo has also expressed that more events like these introducing Italian wine traditions and natural heritage would be useful to deepen consumers' understanding and interest in Italian wines.
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We’ve changed a new logo!
Stay true to the mission, create new chapter’s

With company entering a new stage,
Interprocom is announcing new branding and logo today!


Interprocom’s new logo and visual identity are inspired by its core beliefs and values – to deliver quality Italian wines to the Chinese market and spread the message about the variety, complexity, and craftmanship involved in Italian winemaking, which is deeply rooted in Italian culture and traditions.

The iconic rounded shape of the logo with a wine-drop design represents the timeless gesture of the wine pouring and our key message: “Best to the last drop” – Interprocom vows to do the best in every aspect of our business operations, including the meticulous wine-selection, brand promotion, event organization, and delivering high-quality services to our clients.

The new logo is simple, modern, and elegant conveying class typical of the Italian culture, the long-lasting presence, trust and authority in the industry balanced by an innovative approach we apply in all our undertakings

Ten Years of Passion in the Vein

Interprocom was founded in 2012 with the mission of exploiting the growing demand for Italian wine in China through a consolidated and highly efficient corporate structure to promote Italian wine excellence throughout the whole Chinese territory.

Today, "Interprocom Wine Platform" currently acquired 40 Italian wineries including big winemaking groups and legendary wine families.

We maintain long-term and close partnership with many prestigious wineries so that Interprocom can ensure the noble quality of products, right from the source.

Enthusiasm, passion, and excellent service have provided a strong support for the brand to stand in the market.
We are also moving towards the vision of "Become the benchmark for the import of Italian wines in China."

Interprocom CEO,
Alessandro Mugnano

“This year our company has entered a new decade of development in China.

Since the founding of our China Headquarters in 2012, Interprocom has experienced tremendous growth. We’ve become a trusted partner of international hotels, Micheline-starred restaurants, distributors all over China as well as world-renowned companies and brands.
Our journey started a little over 10 years ago with a vision of bringing the best that Italy can offer in terms of wines and culture to the Chinese market. Over the years, we have collected the best Italian wineries and wines into one single exclusive portfolio.
Today, our expertise, scope of services and quality of products have reached new heights and we are ready to explore new dimensions and depths of the Chinese wine market with our new refreshed identity and outlook.
We’re excited and proud to announce our new branding and logo. It marks the next phase in our journey and a new opportunity to surprise the Chinese wine-lovers with an amazing wine selection.”

Sincere Collaboration with Excellence

Our mission is to open the doors of the world's largest consumer market to our partners, following them step by step meeting the wine demand of Chinese consumers.
Interprocom's partners also express their best wishes to brand refresh:

“Interprocom is Energetic, trustable and always supporting, my call for Italian wines!”

- Emanuele Restelli，Da Vittorio Sommelier

“Interprocom has one of the best Italian portfolio in town, accompanied with the most friendliest service! Amazing artwork on the new logo, bravo!”

- Ervin Ong，8 1/2 Otto e Mezzo Bombana Sommelier

" I think the new logo is clever, it looks like wine coming out the bottle 👍”

- Dale Parkington，Ritz Carlton Guangzhou, General Manager

" I like “less is more”, the new logo is more minimalist and cleaner. It seems wine being poured from a bottle. Great job!"

- Filippo Sanchi, Rosewood Hotel, Guangzhou Beverage Manager

“I quite like it. Very simple, very clean, very unique recalls the business and the wine. I like it much more than the previous one.”

- Umberto Sorrentino, Good Fellas Manager

“Here is to the fantastic Interprocom family, wishing you all the best and many more successes in the years ahead”

- Opera Bombana Team 🥂

Interprocom is the expert of Italian wine.
We present the essence of traditional Italian wine in its purest and most elegant way.
Even with the refreshed brand logo, Interprocom always stays true to its mission.
Next, let’s create new chapters together!