Trajectry
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Shape the trajectory of your growth with us: reach out to [email protected]. VELVET is a digital communication and marketing agency servicing prestige and premium brands in China. The company offers strategic consulting to board level executives as well as digital activation services, specializing in social media management, search and media display advertising, and content production. Since it
๐๐ช๐ฒ ๐ฎ๐ฟ๐ฒ ๐ต๐ผ๐ป๐ผ๐ฟ๐ฒ๐ฑ ๐๐ผ ๐ต๐ฎ๐๐ฒ ๐ฐ๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ฒ๐ฑ ๐ผ๐๐ฟ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ ๐๐ผ ๐๐ต๐ฒ ๐
๐๐ฃ๐๐ฏ๐๐ ๐๐๐จ๐๐ค๐ฃ ๐ฎ๐ฌ๐ฎ๐ฑ ๐๐ต๐ถ๐๐ฒ ๐ฝ๐ฎ๐ฝ๐ฒ๐ฟ ๐ผ๐ป ๐๐ต๐ฒ ๐ฒ๐๐ผ๐น๐๐ถ๐ป๐ด ๐น๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ ๐ผ๐ณ ๐๐ต๐ถ๐ป๐ฎโ๐ ๐น๐๐
๐๐ฟ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐
The boundaries of luxury in China are shifting. ๐๐ผ๐บ๐ฒ๐ด๐ฟ๐ผ๐๐ป ๐๐ต๐ถ๐ป๐ฒ๐๐ฒ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐ฎ๐ฟ๐ฒ ๐ฟ๐ฎ๐ฝ๐ถ๐ฑ๐น๐ ๐ฟ๐ถ๐๐ถ๐ป๐ด, ๐ฐ๐ผ๐ป๐๐ถ๐ป๐๐ผ๐๐๐น๐ ๐ฝ๐๐๐ต๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฏ๐ผ๐๐ป๐ฑ๐ฎ๐ฟ๐ถ๐ฒ๐ ๐ผ๐ณ ๐ฑ๐ฒ๐๐ถ๐ด๐ป, ๐พ๐๐ฎ๐น๐ถ๐๐, ๐ฎ๐ป๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐๐, ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ถ๐ป๐ด ๐๐ฟ๐ฎ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐น ๐น๐๐
๐๐ฟ๐ ๐ป๐ผ๐ฟ๐บ๐.
In the ๐๐ช๐ฏ๐จ๐ป๐ฉ๐ช ๐๐ช๐ด๐ช๐ฐ๐ฏ 2025 white paper, we discuss three key trends reshaping the luxury market in China:
๐๐ฟ๐ผ๐บ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐๐ผ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐: Consumers are increasingly investing in experiencesโtravel, wellness, art, and aestheticsโrather than just products. Luxury is no longer about ownership.
๐ฃ๐ผ๐น๐ฎ๐ฟ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐๐ผ๐ป๐๐๐บ๐ฝ๐๐ถ๐ผ๐ป: On one side, middle-class consumers are being more cautious with luxury spending, while on the other, high-net-worth individuals continue to increase their expenditures. How can brands balance these contrasting demands?
๐ง๐ต๐ฒ ๐ฅ๐ถ๐๐ฒ ๐ผ๐ณ ๐๐ต๐ถ๐ป๐ฒ๐๐ฒ ๐๐๐
๐๐ฟ๐ ๐๐ฟ๐ฎ๐ป๐ฑ๐: Local brands are establishing their own narratives of luxury, from high-end jewelry to premium activewear, redefining the market in their own image.
๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐น๐๐
๐๐ฟ๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐ฎ๐ฑ๐ฎ๐ฝ๐ ๐๐ผ ๐ป๐ฒ๐ ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐ฏ๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ฏ๐๐ถ๐น๐ฑ ๐ฑ๐ฒ๐ฒ๐ฝ๐ฒ๐ฟ ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐ ๐๐ถ๐๐ต ๐๐ต๐ถ๐ป๐ฒ๐๐ฒ ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ๐?
๐ ๐๐น๐ถ๐ฐ๐ธ ๐๐ผ ๐ฟ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ด๐ฎ๐ถ๐ป ๐ฑ๐ฒ๐ฒ๐ฝ๐ฒ๐ฟ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐: https://lnkd.in/gnE9q5Zj
As a long-time advisor in the industry, Trajectry continues to guide luxury brands through this transformation. We specialize in offering actionable insights and tailored strategies to help our partners navigate this rapidly changing market landscape.
20/05/2025
๐ก๐ฒ๐ ๐ฌ๐ฒ๐ฎ๐ฟ, ๐ก๐ฒ๐ ๐๐ผ๐ฎ๐น๐, ๐ข๐ป๐ฒ ๐ฉ๐ถ๐๐ถ๐ผ๐ป! ๐
What an incredible two-day retreat, away from the city's hustle, hiking through the mountains of Moganshan, bonding over team games, and engaging in deep strategic discussions and workshops.
From insightful sessions to team-building moments, this kick-off was all about ๐ฐ๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป, ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป, and setting the stage for ๐๐๐ฐ๐ฐ๐ฒ๐๐. Our team is energized and excited to kick off the year with fresh ideas and innovative projects. ๐ฅ๐ฅ๐ฅ
20/05/2025
๐ ๐๐บ๐ฝ๐ผ๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ถ๐๐ต ๐ง๐ฟ๐ฎ๐ท๐ฒ๐ฐ๐๐ฟ๐
At Trajectry, we pride ourselves on providing full stack digital transformation services, from ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฎ๐ฑ๐๐ถ๐๐ผ๐ฟ๐ up to ๐๐ฒ๐ฐ๐ต & ๐ฑ๐ฎ๐๐ฎ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ specific to the Chinese market.
๐ก ๐ข๐๐ฟ ๐ง๐ฒ๐ฐ๐ต & ๐๐ฎ๐๐ฎ ๐๐
๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ๐:
โข ๐๐ง ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐
๐ ๐ถ๐ป๐ถ-๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐ (๐ช๐ฒ๐๐ต๐ฎ๐, ๐ฅ๐๐, ๐๐น๐ถ๐ฝ๐ฎ๐, ๐๐ผ๐๐๐ถ๐ป....), ๐๐ฃ๐ฃ๐, ๐ช๐ฒ๐๐ผ๐บ ๐๐ฝ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐, ๐ช๐ฒ๐ฏ-๐ฏ๐ฎ๐๐ฒ๐ฑ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐๐ฃ supporting to design and build digital assets for CRM, e-Commerce, Clienteling, Retail Operations, Private Traffic, Campaigns, Events or Branding Initiatives.
Discover a client case: ๐ ๐ฒ๐๐๐ถ๐ธ๐ฎ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐บ๐ถ๐ป๐ถ-๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ : https://lnkd.in/eUazWJvN
โข ๐๐ง ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป
Pioneering cutting-edge technologies in ๐๐ฅ/๐ฉ๐ฅ, ๐ช๐ฒ๐ฏ๐ฏ, ๐๐, ๐๐๐๐ to boost your ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฒ๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ and provide unparalleled ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐.
Discover a client case: ๐ก๐๐ฅ๐ฆ ๐ง๐ฟ๐ฎ๐๐ฒ๐น ๐ฅ๐ฒ๐๐ฎ๐ถ๐น ๐๐ฅ ๐ฉ๐ถ๐ฟ๐๐๐ฎ๐น ๐ง๐ฟ๐-๐ผ๐ป ๐ ๐ถ๐ป๐ถ-๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ :https://lnkd.in/edvYXwdF
โข ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ฒ๐๐ถ๐ด๐ป
๐จ๐/๐จ๐ซ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต & ๐๐ฒ๐๐ถ๐ด๐ป, ๐ฏ๐ ๐บ๐ผ๐ฑ๐ฒ๐น๐ถ๐ป๐ด, ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐๐๐๐๐ฒ๐บ๐ tailored for Chinese audiences, especially for Chinese HNWI and Gen-Z users
Discover a client case: ๐ง๐๐บ๐ถ ๐ฉ๐ถ๐ฟ๐๐๐ฎ๐น ๐ฆ๐๐ผ๐ฟ๐ฒ: https://lnkd.in/ecSrYr5C
โข ๐๐ฎ๐๐ฎ ๐๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐ถ๐ป๐ด
๐๐ฎ๐๐ฎ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐, ๐ฑ๐ฎ๐๐ฎ ๐บ๐ถ๐ป๐ถ๐ป๐ด, ๐ฎ๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ ๐ฎ๐ป๐ฑ ๐๐ถ๐๐๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป, providing actionable insights for informed decision-making.
Discover a client case: ๐๐๐ฎ๐ฟ๐ฑ๐ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐ต๐ฟ๐ถ๐๐๐ถ๐ฒโ๐ ๐ช๐ฒ๐๐ต๐ฎ๐ ๐๐ถ๐๐ฒ ๐๐๐ฐ๐๐ถ๐ผ๐ป ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ :https://lnkd.in/ejc6_25u
๐ Discover how our ๐๐ฒ๐ฐ๐ต ๐ฐ๐ฎ๐ฝ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐ can boost your business in China. ๐ฉ๐ถ๐๐ถ๐ ๐ผ๐๐ฟ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ to learn more: https://lnkd.in/eCwH6jd4
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20/05/2025
๐ง๐ฟ๐ฎ๐ท๐ฒ๐ฐ๐๐ฟ๐ ๐ต๐ฎ๐ ๐ฏ๐ฒ๐ฒ๐ป ๐ฎ๐๐ฎ๐ฟ๐ฑ๐ฒ๐ฑ ๐ฏ๐ ๐๐๐! ๐
On December 6th, we attended the prestigious ๐๐ฒ๐๐ถ๐ด๐ป ๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ ๐๐๐ฎ๐ฟ๐ฑ (๐๐๐) ceremony and proudly received an award for the ๐๐ต๐ฟ๐ถ๐๐๐ถ๐ฒ'๐ ๐ช๐ฒ๐๐ต๐ฎ๐ ๐ ๐ถ๐ป๐ถ-๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ developed by Trajectry.
This innovative platform enables Chinese users to easily join Christie's global auctions, offering:
๐น ๐ฅ๐ฒ๐ฎ๐น-๐๐ถ๐บ๐ฒ ๐ด๐น๐ผ๐ฏ๐ฎ๐น ๐ฏ๐ถ๐ฑ๐ฑ๐ถ๐ป๐ด
๐น ๐๐ ๐๐ฟ๐ฎ๐ป๐๐น๐ฎ๐๐ถ๐ผ๐ป for instant and precise language support
๐น ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฒ๐ฑ ๐ฎ๐๐ฐ๐๐ถ๐ผ๐ป ๐ฟ๐ฒ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป๐ based on individual interests
๐๐ฏ๐ผ๐๐ ๐๐๐
The ๐๐ฒ๐๐ถ๐ด๐ป ๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ ๐๐๐ฎ๐ฟ๐ฑ (๐๐๐) is Chinaโs first international award for innovative design, recognizing projects that push boundaries in areas like smart manufacturing and designโs role in connecting the digital and physical worlds. Since its launch, DIA has received over ๐ฑ๐ฌ,๐ฌ๐ฌ๐ฌ entries from ๐ณ๐ฌ countries, honoring work that inspires new possibilities.
We are proud to see the Christie's Mini-Program recognized for its contribution to making auctions more accessible and intuitive.
๐ง๐ต๐ฎ๐ป๐ธ ๐๐ผ๐ ๐๐ผ ๐ผ๐๐ฟ ๐๐ฒ๐ฎ๐บ ๐ฎ๐ป๐ฑ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐ฝ๐ผ๐๐๐ถ๐ฏ๐น๐ฒ!
We look forward to creating more meaningful solutions together. Discover more of our work here: https://lnkd.in/eCwH6jd4
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