Thread Design - Brand Consultancy
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KNITTING TOGETHER BRAND EXPERIENCES
Established in 2006 with offices in China and Indonesia we now serve clients in over 15 countries. We bring together a passionate team whom are experts in strategy, design and innovation. Our philosophy is to focus on the right challenges, align all stakeholders, then use creative thinking to move brands towards a delicious future.
A different way to present a hotel.
In collaboration, Red Design and Thread created an alternative interior showcase for the new Hyatt Centric Shanghai.
Rather than a traditional walkthrough, using all original photos this AI-driven film explores mood, materiality and atmosphere, translating physical space into a cinematic narrative.
Design doesn’t have to sit still!
Interior design by Red Design.
AI film produced by Thread, using Nano, Kling and way more Adobe Premier than we like to admit.
12/03/2025
Throwback to opening day! Ben and Justine trying to look as on brand as possible! Though this project was 18 months in the making, undoubtedly the most satisfying part was being on site to see all the pieces arrive from Indonesia. From Lombok pots to Javanese tables. Business connectors and creative collaborators!
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Contact the business
Website
Address
Wulumuqi Middle Road
Shanghai
Opening Hours
| Monday | 09:30 - 18:30 |
| Tuesday | 09:30 - 18:30 |
| Wednesday | 09:30 - 18:30 |
| Thursday | 09:30 - 18:30 |
| Friday | 09:30 - 18:30 |
