FxLab

Based on our Vibe Design, F(x)Lab produces a WeChat Mini Program that speaks the design language of many different fashion styles at the same time. It stands for Karl Lagerfeld, but also for the global fashion world. It is both one-of-a-kind and all-encompassing. This subtle sense of contradiction interprets the consistent brand gene of KARL LAGERFELD, the originator of fashion collaborations.

Officially entering China in 2013, KARL LAGERFELD positioned itself in the affordable luxury market. In recent years, the House has accelerated the process of digital transformation by appointing F(x)Lab to reshape the KARL LAGERFELD WeChat Mini Program. In this manner, the House is committed to exploring the WeChat ecosystem and reaching the audience of millennials and Gen Z.

The Zegna Group has been listed on the New York Stock Exchange on December 20, 2021. F(x)Lab and the new version of the Zegna WeChat Mini Program witnessed the beginning of a new chapter in Zegna’s history. In the near future, F(x)Lab will update more digital assets of the Zegna group and unlock our road to tomorrow.

In November 2021, the new version of the Zegna WeChat Mini Program designed by F(x)Lab was officially launched. F(x)Lab and Zegna, an Italian luxury fashion house, co-produced this aesthetically avant-garde digital product in 30 workdays. It reshapes the brand recognition of luxury and leisure with a more youthful sense. It also witnessed the NYSE listing of the Zegna Group in December 2021.