Hoxar.studio

Pretty Patty Zurich was designed to make the brand feel real in space.
Pretty Patty already had a vivid identity.

Our task was to translate it into a complete hospitality environment.

Light, sequence, materials, furniture, and use were designed together so the space could be read as one coherent experience from the moment of entry.

We designed a new identity built into how the place is entered, used, and remembered.