Behavior SMART

🎁 We usually keep this kind of content only for our email subscribers. But this holiday season, we decided to wrap it as a gift and share with our wider community.
In our latest newsletter, our subscribers received our 🎄 Holiday Behavior Sign Pack: a festive set of ready-to-use prompts designed to support smoother guest and team experiences during the busiest weeks of the year.
Instead of theory or long explanations, this email includes a downloadable Canva template with 11 printable holiday signs and a glimpse into how we design micro-actions inside the beSMART Platform
🎄 You can read the full email (and access the gift) here:
👉 https://shorturl.at/5Ps7p

Normally, insights and tools like this live inside our newsletter, where we share practical, behavior-smart ideas meant to be used, not just read. If this resonates, you’ll find the subscribe link in the email.
Wishing you a thoughtful, well-designed holiday season,
The BehaviorSMART Team 🩵

Meet Mary, the Couldn’t-Care-Less-er.
For her, “responsible travel” isn’t even part of the plan - unless it’s so effortless that she does not have to think about it.
Yet, designing for Mary means designing for everyone.

🥁That’s exactly the type of insights our new program, Inside the Traveler’s Mind, will offer. We will discuss what matters and what does not matter to the different traveler types, and where you should probably act:
🧭 4 sessions · Jan 21 – Feb 25
🎟️ Early Bird until Dec 15
🗣️ Only 25 seats
🎓 Experts: Milena S. Nikolova, PhD & Simon Jones

👉 Registration link in the comments below!

📣 Meet Kris: Guiding BehaviorSMART’s Next Chapter Toward a Digital Future
We are excited to introduce Kristiyan Lozanov, our Chief Operating Officer, bringing nearly two decades of tech and SaaS leadership to guide our next chapter.
In this interview, Kris shares what drew him to BehaviorSMART and how he’s shaping the evolution of the beSMART Platform, where behavioral insights, AI, and real-world action come together to drive effortless sustainable outcome.🩵

Meet Kris: Guiding BehaviorSMART’s Next Chapter Toward a Digital Future | BehaviorSMART™ BehaviorSMART’s COO Kris Lozanov drives a digital transformation that turns behavioral science into scalable impact across tourism.

🤔💭At BehaviorSMART, we often talk about nudges and choice architecture. But what if those tools could be part of something bigger, something regenerative?

EHL Hospitality Business School’s Regenerative Hospitality Canva: A Transformative Playbook introduces exactly that kind of thinking. Instead of focusing only on reducing harm, it invites the hospitality sector to become a driver of positive impact - restoring ecosystems, empowering communities, and creating net-positive value for the places it touches. All of that while it continues to be profitable and successful in the eyes of guests. How?

📘 Read the full report in the comments below

As members of the EHL Innovation Hub, we are contstantly inspired by the intentional exploration of innovative hospitality models that emphasize human touch and care for places as non-negotiable features of the business models of the future. The Canva lays out the vision and structure for regeneration, while behavioral design helps make it real, in guest journeys, staff practices, and digital experiences.
Small nudges, micro-pledges, feedback visuals. These aren’t isolated tactics. They are the daily signals that help regenerative ambitions take root.
Regeneration starts as an idea and grows through behavior.

🇬🇧 We are thrilled that our CEO, Gergana Nikolova, will be speaking on the panel 📣 “The Human Lever: Inclusion, Behaviour, and the Traveller’s Choices” at World Travel Market - WTM London 2025. The session highlights how behavioral science and inclusion can transform sustainability from good intent into real action across the traveler journey.
👋🏼 Join us at WTM London and meet Gergana over a coffee ☕ .
🔗 More information about the session in comments below 👇🏻