euforia

ay in this process. Unfortunately, although 70-80% of youth would like to get involved in building a more sustainable future, only 10-30% are actually doing so (opinion polls by Ipsos & EU). This means that an incredible potential for societal development is being wasted at present. The causes – euforia has identified three major obstacles to a larger involvement of youth:

Youth are cynical: The way we are being informed about global challenges, we are systematically discouraged from imagining that we as young people could actually make any difference. Youth are passive: We do not know where and how we can get involved and lack adequate support and incentives to take initiative to actually find out what we could do. Committing to a social or environmental cause is not cool: The utility, importance and “coolness” of youth involvement are not appropriately recognized by youth and society as a whole. The solution – euforia uses viral peer-to-peer marketing and non-formal education in order to mobilize the untapped potential of our generation. We offer young people a platform to explore, develop and connect their changemaking skills:

Empower youth: We train and mobilize committed youth to show cynical and passive youth that our involvement is not just possible but also important, fun and effective in addressing global challenges. Activate youth: We connect initiatives that offer concrete opportunities to make a difference with youth and train youth to design and launch their own initiatives to take up global challenges locally. Rebranding youth commitment: We use provocative youth language, videos, social media and fun activities to promote and valorize the voluntary commitment of youth as “the cool thing to do!”