Ardevie Agency

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One of a kind ring in 18K rose gold 6,7 g & blackened sterling silver (The stones are set on silver to create a black background for the stones).

Black Lightning Ridge opal cabochons 1,53 ct., rose-cut diamonds 2,08 ct., fancy pink brilliant-cut diamonds 0,36 ct.Unheated blue sapphire from Madagascar 0,10 ct.

One of Paris' most upscale restaurants is coming to New York City!

When Caviar Kaspia opens its first permanent NYC location at the Mark hotel this fall, Americans no longer will have to travel to Paris to taste the iconic twice-baked, caviar-topped potato.

The new location will be the brand's fourth outpost. The brand also operates outposts in Dubai and Sao Paulo. According to the Robb Report, says there are also plans to open locations in London and Los Angeles.

A celebrity haven in Paris's eighth arrondissement, the chic restaurant on the Place de la Madeleine, first opened its doors in 1927 (the same year the building now housing The Mark was built). It will be a treat to be able to eat our favorite dishes without feeling jet lagged at this establishment!

Images: Town & Country

In terms of marketing, you have probably heard of a marketing funnel, but what exactly does it mean, particularly in hospitality, yachting, or private aviation marketing? Marketing funnels are customer journeys that span the moment your business is discovered through the moment they purchase your product or service. The primary funnel consists of three stages: awareness, consideration, and decision.

When targeting ultra-high-net-worth individuals, an effective content funnel strategy is crucial. A well-structured content marketing funnel should provide a seamless experience for consumers, from awareness to retention. Luxury brands need a digital presence at all stages of the high-value purchase funnel to keep customers engaged and progressing along the purchase journey.

Luxury brands should convey that they understand their customers' needs and care about their relationships with them. Contact us at [email protected] if you need help curating a luxury marketing funnel strategy that targets the UHNWI market.