Iconia Group

At Watches & Wonders 2026, Alpina booth celebrates the adventurous spirit of the Startimer collection, where watchmaking heritage meets the bold imagination of arcade culture.

In a playful and unexpected collaboration with the iconic arcade universe of Galaga, the brand invites visitors to step into a world where aviation heritage and pixel nostalgia collide.

Iconia Group built the entire booth around the language of the square - the pixel, the fundamental element that shaped the legendary characters and spacecraft of the game. Graphic, colorful and instantly recognizable, this visual universe creates a vibrant environment designed to leave a lasting impression.

At the heart of the space, an animation table showcases the latest Startimer novelties, set within a sculptural pixel inspired spaceship emerging from the scenography.

Two original arcade machines allow visitors to relive the thrill of the legendary game, transforming the stand into a playful cockpit where precision, reflexes and nostalgia meet.

Between watchmaking engineering and arcade mythology, the experience becomes an invitation to travel — from the skies of aviation to the pixelated galaxies of the 1980s.

This year at Watches & Wonders, Iconia Group’s mission was to support Frederique Constant as it entered the main hall with a new 200sqm Maison. The booth’s scenography celebrates the Maison’s watchmaking expertise and its true Manufacture spirit. This year, the brand invites visitors to step into the watchmaker’s gaze — on an XXL scale.

Objects, details and movements are magnified to reveal the extraordinary precision and meticulous craftsmanship that lie at the heart of the Manufacture’s workshops.

Tools are transformed into monumental sculptures, while visitors themselves become immersed at the scale of a watch component, entering the intimate universe of watchmaking.

Suspended above the space, a giant watchmaker’s eyepiece becomes a symbolic gateway. Passing beneath it, visitors step directly into the watchmaker’s gaze, and discover the brand’s iconic Worldtimer collection.

The showcases are conceived as a natural extension of the scenographic concept. Each display reads as a curated tableau, where watchmaking tools are composed to elevate the product collections within refined monochromatic palettes.

At Iconia, heritage isn’t just preserved — it’s elevated.⁠
The Villars Palace project is a tribute to timeless beauty, where every detail reflects respect for history and refined design.⁠
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ICONIA PROJECTS I VILLARS PALACE HOTELS⁠
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A historic palace, reimagined in 18 months by Iconia as a celebration of memory, elegance and global vision 🌍

Vintage skis, iconic photography, local woodwork, artisanal mastery—every detail invites you to explore. From a 23-meter pewter bar to fine wood marquetry in the rooms, the Villars Palace tells a story — yours, ours, the world’s.

A human and artistic adventure, co-created with the owners and Swiss artisans, in harmony with the soul of the place.