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Innovative advertising:

Millennials and the younger generation consume less and less traditional media such as newspapers or television.

How can the traditional advertising industry adapt to the challenges of a paradigm shift from the analog world to the digital one?

One possible way can be to create content of high quality and immerse the viewer into a new experience using cutting edge technology.

Here is a nice example of 360° VR Story telling used for image advertising from , a North European energy company narated by Helen Sharman, first British astronaut.

360° VR Space Safari with Helen Sharman We can’t send all of Earth’s citizens into space, but with the 360° VR Space Safari we can get you as close as possible. We’ve teamed up with American and Eu...