MerchGlobal

When it comes to creating effective impressions with branded merch, few factors have a bigger impact than colour choice. There are three crucial reasons why colours are such an important aspect of merch: they draw attention, appeal to emotions, and tell your brand story.

From a branding perspective, consistent colours are vital in making your company as recognizable as possible, with studies showing that brand recognition increases by 80% via signature colour use.

Complementary hues are a great tool for giving your brand colour that extra pop it needs to grab your target audience’s eyes. According to experts, 60-90% of people’s product judgement comes from colour, so complementing the branding of your merch with appropriate base colours is key to a successful campaign.

Choosing the proper merch colours is crucial for painting your brand mosaic and sending customers down the right psychological path. Contact us today for creative ways to add that touch of colour and start telling your story with powerful branded merch.

Cause marketing is getting it’s moment in the limelight, but what is it exactly? Well, essentially, it’s the process of marketing a for-profit with branded merchandise that supports a charitable organization in some way. Today’s consumers are increasingly conscious about who their dollars are supporting, so this strategy is a win-win for both organizations involved.

In fact, some surveys find that upward of 80% of consumers prefer buying from conscious companies. That’s why businesses are increasingly featuring non-profits on their merchandise or collaborating with charities to donate to using branded merch. Customers gravitate towards these types of forward-thinking companies because they are deriving added value from receiving their merch while also supporting a worthy cause.

Businesses can promote their prosocial values through the right cause marketing strategy while also improving brand engagement, customer loyalty and expanding into new consumer segments. With all this upside, it’s no wonder cause marketing through branded merch is so effective!

Branded apparel is one of the most successful and efficient forms of marketing.

But what makes it so effective?

Whether consciously or unconsciously, the act of wearing a branded garment is a statement of endorsement. Everyone knows the power of word of mouth, and seeing is believing!

Studies show that one piece of branded apparel can have up to 6000 impressions a day.

So often, marketers conclude that their target audience and demographic associate together. If your brand is being worn by one, it’s highly likely to be seen by the very others you’re looking to message to.

A recent global survey study done by ASI found that apparel rated among the most appreciated forms of promotional merchandise. In fact, quality t-shirts were rated # 1 choice by the Millenials when asked what type of merch were they were most excited to receive!

It’s human nature to “want to belong” and “be connected,” which is something branded apparel does extremely well. Thousands of companies both give and sell their merch to their staff because it is desired and asked for. We all know the saying, “Birds of a feather flock together.” Great people like to be with great people. Rewarding appreciated staff with branded apparel helps put the brand in front of the type of people companies want to be recruiting. Branded merch is a great conversation starter; what better conversation than a great and rewarded employee talking about the brand?

When your merch becomes a walking billboard, coupled with the power of personal endorsement, what more can a brand ask for?!