Moduurn

Can you teach an old dog new tricks?

I'm going to give you a stat.

Digital has exploded.

Accounting for 40% of total business across hospitality with some restaurants processing 80-90% of their orders through online experiences.

The fact is, online ordering automates, upsells, increases order accuracy, builds loyalty, and, for the most part, is frictionless.

BUT

The digital experience can have a steep learning curve for restaurateurs

In a chaotic kitchen with tickets coming in, the drive-through buzzing, guests in-house, and employees to manage how does an operator find the time to learn new technology?

In this episode of the Restaurant Growth Show Podcast, we're going to flatten the learning curve to help you adopt new technologies and grow your business.

Lucky Number 13 by The Restaurant Growth Show Can you teach an old dog new tricks? I'm going to give you a stat. Digital has exploded. Accounting for 40% of total business across hospitality with some restaurants processing 80-90% of their orders through online experiences. The fact is, online ordering automates, upsells, increases order accura...

🍔 How would a 29% increase in sales on your most popular item in less than 30 days feel?1?

IT FEELS FREAKING GREAT!

Ill show you how to do it.

I was at our Burger shop, Handcraft Burgers and Brew and noticed how long it was taking people to place orders on our kiosks and thinking how could we help them make quicker decisions.

Then a couple days later I was ordering from a 3rd party delivery site (I know, I know ... I had a gift card) and noticed something that all the restaurants had on their ordering pages that gave me an idea.

Everything Ive ever learned about restaurant marketing came through either asking questions and or modeling the success of others.

If you want to be successful at online ordering, model the 3rd party delivery services. They have millions of dollars to spend on research so all you have to do is model them.

Many of the restaurants on those market places have a "Popular Items" section and its the first thing you see when you go to their page.

We did this at Handcraft Burgers & Brew by creating a "most loved" section on our online ordering, right at the top, so its the first thing you see.

Check out the results:

📈 The 6.6 Burger = 39% increase
📈 OG (our signature Burger) = 29% increase
📈 French Fries (our most popular item) = 19% increase

My suggestion: Limit to a maximum of 6-8 items. Many restaurants on 3rd party only have 1-4 items featured.

Best of luck and let me know how it goes!