Beacon Drive In Ltd.

cnickers and park-goers. The most popular item on the menu is the ice cream, which comes in a variety of dips and flavours, as it is known locally as Victoria's soft ice cream headquarters. Part of the Beacon Drive In's appeal stems from the fact that it has been in business for more than 50 years with very few changes. Aside from adding a few awnings, outdoor heaters, and a new colour scheme the building is still the same as it was when it was built. Even the menu is largely unchanged. Jim Douglas who ran it for more than 42 years, following in the footsteps of his father, H.W. The unchanging character of the Beacon Drive In belongs to Jim, who was driven by two mottoes — "the customer always comes first" and "we don’t change." The Beacon Drive In's mascot and logo is Beacon Bill, a stylized seagull dressed in rain gear and carrying a life preserver. Beacon Bill was conceived and illustrated by local Victoria artist Bill Hitchcox in 1978 upon the request of a local printer responsible for the menus