Loki Creative

We recently partnered with 4VI Group/ Tourism Vancouver Island and Tourism Ucluelet to refresh the brand identity and strategy of this stunning coastal town. While the logo stayed the same, we focused on everything else - building a strategy that reflects Ucluelet’s spirit, values, and vision for the future, and an identity that reflects the unique personality of Ucluelet.

The result: a revitalized brand and a new positioning, “Wake Up in Ucluelet.”

This idea goes beyond just waking up in a physical sense. It’s about feeling renewed and recharged, like taking that first breath of fresh, salty ocean air as the morning mist rolls in. It’s about connecting with nature, slowing down, and experiencing the deep sense of calm that Ucluelet offers. It’s an invitation to wake up, breathe, and rediscover what matters.

Rooted in Ucluelet’s unique character, this new direction paves the way for a vibrant future in tourism, inspiring travelers to experience the town with fresh eyes and clear mind.

Arrow Slocan Tourism is a little-known sanctuary. Few people realize they exist, fewer have been there, but for those who have, it’s a treasured, special place. It’s not easy to get to, but that’s a bonus not a barrier. It means no crowds, no queues and as a result, no compromises.

It’s a place to reflect, replenish and reevaluate; to make sense of and reprioritise the things that really matter. So, although they’re a bit out of the way, once you get there you’ll quickly discover why it’s a journey worth taking.

Brand Positioning: Disconnect to Reconnect

Tagline: A Journey Worth Taking.

What we did: strategy, verbal identity & brand identity.

Partners: & 4VI