Laura Ramsay Design

Brand Identity and logo design for .naturals

There’s something special about designing for a beauty brand built by a woman who actually understands eyes. 👁✨

Working with CHESHMA has been one of those “this is why I love what I do” projects — bringing together clean ingredients, optometrist-backed formulas, and a soft, feminine aesthetic that feels as good as it looks.

For this mascara feature, I created the full visual story:
📸 Product photography
🎨 Branding + packaging direction
🌸 Creative styling
💻 Website visuals + product page experience

Cheshma’s mascara was designed for sensitive eyes — so the visuals had to feel gentle, elegant, and trustworthy. Think: airy textures, whisper-soft tones, and a clinical-meets-beauty mood that reflects the founder’s background. .niekasabeti

Watching this women-owned brand grow has been such an honour — and being able to shape its visual identity from concept to camera is exactly the kind of work that lights me up. ✨

If you’re building a beauty or wellness brand and want visuals that feel clean, modern, and strategically elevated… I’m your girl.

Wedding Templates // Timeless Elegance Save the Date Academia Light digital download templates for Canva and Adobe InDesign.

Start building excitement for your big day with a stunning Save the Date card. Our designs capture the anticipation and joy of your celebration with an air of timeless sophistication.

A wedding Save the Date featuring delicate leopard illustrations, muted ivory and taupe tones, and refined serif typography, this invitation captures the heart of the light academia aesthetic.

FEATURES:
• Size: 3.765″ x 8.5″
• Double Sided
• Multiple design layouts
• Fully Editable
• High resolution: 300 dpi
• Only Free fonts used (font files included)
• CMYK colour profile: print ready
• Canva template or InDesign

Designs are FULLY EDITABLE. You can:
• Change colour of background, text or illustrations
• Move elements freely
• Change size of cards (with Canva Pro)
• Use your own fonts
• Delete elements and add your own

Customization includes:
• Replacing text with your own
• Changing colours
• Resizing and or removing elements
• Replacing the illustration with another one from the same pack

We have the full wedding suite available to match your wedding or event. Visit lauraramsay.com/shop