BCAMA

What you'll actually learn on May 28.
This isn't a theoretical overview. It's a practical working session designed to equip you with frameworks you can implement immediately.
Here's what you're walking away with:
1. How search actually works now
2. The new metrics that matter
3. Practical optimization frameworks
4. Your Monday morning action plan

Leave with specific actions you can implement immediately. No fluff. No theory. Just practical next steps.
BCAMA Lunch & Learn: How AI Is Changing Search, Discovery and Brand Visibility
📅 May 28 | 12:00-2:00 PM
📍 UBC Robson Square
🎤 Mike Nesselbeck, Demand Lift

This is designed to be interactive. Bring your questions. Leave with answers.
🎟 Member $49 | Non-member $59 | Student $30 | Group 6+ $35pp
Register for the session: https://ow.ly/3Wu950YWmE1

Meet your guide to the new search landscape.
Mike Nesselbeck has spent over 10 years helping businesses drive millions in revenue through SEO and content marketing. As founder of Demand Lift, he's guided companies to 10X organic growth and made businesses acquisition-ready through strategic search optimization.

Now, he's helping brands navigate the biggest shift in search since Google launched: the rise of AI-driven discovery.
On May 28 at BCAMA's Lunch & Learn, Mike will show you:
→ How search behavior has fundamentally changed in the past 6 months
→ Why traditional SEO tactics are leaving brands invisible
→ How to translate your SEO expertise into an AI-search advantage
→ Practical frameworks you can implement immediately

This isn't a lecture. It's an interactive working session designed for marketers responsible for brand discoverability.

How AI Is Changing Search, Discovery and Brand Visibility
📅 May 28 | 12:00-2:00 PM
📍 UBC Robson Square
🎤 Mike Nesselbeck, Demand Lift
Early bird ends MAY 21 (one week left):
🎟 Member $39 | Non-member $49 | Student $20 | Group 6+ $35pp

👉 Secure your ticket: https://ow.ly/vhIt50YWmCe