VELU

Canada Northern Lights.

A moose under the aurora. Blue spruce in the distance. Stars you can almost hear.

Bamboo-cotton blend. Made for cold Canadian evenings and everything in between.

Cut and sewn in Vancouver. Free shipping across Canada.

Comment VELU for 15% off. Link in bio.

Maple Leaf Anatomy.

Three people. Three perspectives. One leaf that means the same thing to all of us.

Bamboo-cotton blend — soft, thermoregulating, and 100% biodegradable. No polyester. No microplastics.

Cut and sewn in Vancouver. Free shipping across Canada.

Comment VELU for 15% off. Link in bio.

Bike Connoisseurs Club.

Two people. One city. Same values.

Our lyocell-cotton blend was made for people who move through their city with intention. Soft enough for all day, durable enough for the long haul — and made 15 minutes from where you’ll ride it.

Free shipping across Canada. Comment VELU for 15% off.

Canada Northern Lights.

A moose under the aurora. Blue spruce in the distance. Stars you can almost hear.

This isn't just a print — it's a feeling. If you've ever stood outside on a cold Canadian night and looked up, you know.

Bamboo-cotton blend. Thermoregulating, hypoallergenic, and biodegradable. Cut and sewn in Vancouver.

Comment VELU for 15% off. Link in bio.

Maple Leaf Anatomy.

Apex. Sinus. Blade. Lobe. Petiole. Sheath.

If you're Canadian, you've seen this leaf a million times. But have you ever really looked at it?

This tee is a love letter to the most iconic leaf in the world. Hand-illustrated. Printed on our bamboo-lyocell blend. Made in Vancouver.

Comment VELU for 15% off your first order. Link in bio.

We didn't start VELU because we had all the answers. We started because we couldn't ignore the question.

The fashion industry is the second largest polluter on the planet. 92 million tonnes of textile waste every year. 60% of clothing made from plastic-based fibers. The average fast fashion item gets worn 7 times before it's tossed.

So we built something different. Bamboo and lyocell. Cut and sewn in Vancouver. Honest about what we've gotten right — and what we're still working on.

VELU means Vision for Earth, Lives United. And if you're reading this, you're already part of it.

Welcome to the fire.

Comment VELU for 15% off your first order.

Canada Northern Lights.

A moose under the aurora. Blue spruce in the distance. Stars you can almost hear.

This isn't just a print — it's a feeling. If you've ever stood outside on a cold Canadian night and looked up, you know.

Aurora Horizon Tee. Lyocell blend. Cut and sewn in Vancouver.

Comment VELU for 15% off. Link in bio.

Your skin is your largest organ. You cover it 16 hours a day.

Do you know what your clothes are made of?

60% of clothing worldwide is polyester — basically plastic made from petroleum. It releases 700,000 microfibers into waterways every single wash and takes 200+ years to decompose.

We chose bamboo and lyocell instead. Swipe to see why.

Save this for later. Share it with someone who needs to see it.

Comment VELU and we'll send 15% off straight to your DMs.

Bike Connoisseurs Club.

For the ones who know that a bike isn't just a ride — it's a way of life. Hand-illustrated design on our bamboo-lyocell blend. Soft enough for all-day wear, tough enough for your daily commute.

Made in Vancouver. Where else?

Comment VELU for 15% off your first order. Link in bio.