Good Fortune Collective

With a signature gusset that frees you to move, DUER Performance were the first brand to bring comfort and performance to denim. But athleisure was new territory for them. To stand out in this saturated market, we leveraged their underdog position: flipping the big players’ carbon-copy marketing strategies against themselves by pointing out the absurdity of their advertising. To DUER’s advantage, of course.

See the work here: https://www.goodfortunecollective.com/work/do-whats-comfortable

Nowadays, people don’t have time for long technical training videos that get into the nitty gritty. With SRAM MTB and SRAM road consistently launching incredible new tech, we created an evergreen series of digestible, snackable and globally relevant “how to” films.