Massif Creative

The versatile Vancouver International Jazz Festival brand fit right in on the city’s streets. It was also seen on festival signage around Granville Island and downtown, as well as at the info booth and the Ocean Artworks venue gate.

The 2024 design system extended across all festival materials and touchpoints, including tasting mats, printed and digital publications, advertisements, signage, and trade show booths.

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Massif helped Kidd Pivot develop a versatile, timeless, and grounded brand identity, balancing it with the company’s distinct choreographic language of complexity, irreverence, and spontaneity.