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01/21/2025

👀 Did Starbucks go too far?
Brian Niccol, the newly appointed CEO, sure thinks so—and he’s got a plan to turn things around.

His “Back to Starbucks” marketing strategy focuses on these 3 areas:
1. Refocusing on quality coffee ☕️
2. Reducing discount-driven offers 💲
3. Looking beyond Starbucks Rewards members 🔍

Ready to see how Starbucks plans its comeback?

Dive into our blog to learn more—and how local coffee shops can fight back with strategies of their own! 💪
www.craverapp.com/blog/starbucks-marketing-strategy

12/10/2024

Your menu can make or break your coffee shop.

It’s not just a list of drinks and food—it’s a first impression, a sales tool, and the key to enticing guests through your door.

In our blog, we break down the three phases of creating a standout menu:
1️⃣ Research: Know your audience and competitors
2️⃣ Development: Perfect your recipes, pricing, and item descriptions
3️⃣ Design & Ex*****on: Implement and commit to updates

So... are you ready to get started?
Download our FREE Coffee Shop Menu Checklist to make the process even easier! 👇

https://www.craverapp.com/blog/coffee-shop-menu

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