Magnify Digital

At this year’s Whistler Film Festival, Moyra Rodger (CEO, Magnify Digital) and Stephanie Wilson Chapin (Strategic Partner Lead, YouTube) led a lively myth-busting session about YouTube best practices. A few of our favourites:
49% of Canadians discover TV shows after watching content on YouTube

Publishing your content on other social platforms can actually help with discovery, not harm it
The data attached to your video is just as important as the video itself.

Were you at the festival or following along? Drop a comment and tell us what stood out to you!

Turn Festival Content into Digital Assets

Every festival moment is a marketing opportunity: Q&As, standing ovations, press interviews, candid shots. But in the buzz of the event, it’s easy to get caught up and miss the chance to turn those moments into long-term audience growth.

Plan to capture and repackage:
🎥 Short clips for Reels and TikTok
🖼️ Quote cards from audience reactions
📰 Press pulls for social proof

Festivals can’t guarantee discoverability, but they can deliver shiny assets that will help keep your content plan sparkling long after the closing night.