VMF Winter Arts

Let it glow 💡⁠
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We’re looking back at artists who thought outside the lightbox at Winter Arts Festival 2024. These talented individuals played beyond the frame by experimenting with works that extend past the edges of the screen, to bring a new and interesting dimensionality to their vision.⁠
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Artists in order of appearance include:⁠
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🐟 Nettie Wild and Scott Smith () - “Go Fish”⁠
🌱 Lesley Marshall and Ashley Bowa ()- “Green Gazing”⁠
🍄 .studio - “Glowshrooms”⁠
🗣️ Yam Lau () - “Nushu: Echo Chambers”⁠
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Winter Arts Fest 2025 is coming to Gastown February 13-16th, celebrating light, art, and storytelling, featuring sculptures, projection mapping, augmented reality (AR), live performances, and more.!⁠
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If you're interested in learning more about our Gastown activation this winter, head over to winterartsfest.com for updates (🔗 in bio)⁠
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📸: , .by.quinn⁠
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Blanketing The City: Lighting the Way reprograms the lights of iconic buildings with Coast Salish patterns for all to witness ✨⁠
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As part of this year's experience, you can play with the AR artwork Musqueam Runner (formerly known as Thread Runner), which interweaves digital threads with existing murals at Cathedral Square, , , and light-based artwork 4 other iconic locations. ⁠
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➡️ Make sure to look out for our sandwich boards to activate the AR filters or check them out in our IG profile 📲 ⁠
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Head to our website for more information on participating locations (🔗 in bio)⁠
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📸: Gabriel Hall & ⁠
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Special thanks to our Partners: ⁠
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A collaboration between:⁠
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Musqueam Runner (formerly known as Thread Runner) is a new augmented reality (AR) artwork designed by Debra Sparrow with AR created by Joshua Conrad .⁠
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Musqueam Runner weaves together all seven of the Blanketing The City: Lighting the Way installations in Vancouver. The 'threads' of the runner will match the colour patterns of the installation in front of you. ⁠
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To activate the AR, scan the QR code and follow the instructions on the Winter Arts Festival sandwich boards at BC Place, Canada Place, Science World, TELUS Garden, and the murals at Cathedral Square, the Biltmore, and Granville Island. ⁠
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➡️ You'll need a QR code scanner and Instagram to activate this AR artwork on your phone. ⁠
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Check out the AR filters now available in our profile 📲⁠
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✨ THANK YOU, VICTORIA ✨⁠
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What an incredible weekend full of art installations, family-friendly events, and dance parties. It was an honour to connect with you all to celebrate in your city!⁠
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Big thanks to all the artists, performers, partners, volunteers, and to everyone who showed up for making our first Winter Arts Fest in Victoria so special. We greatly appreciate the tremendous love and support and can’t wait to see you again!⁠
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was brought to you by City of Victoria - Local Government Initiative⁠ ⁠
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📸: Fiona Samson

Join us for the LAST DAY of Winter Arts Fest Victoria ❄️✨⁠
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What you'll find:⁠
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🪩 THE HUB⁠
Open from 5 to 9 PM, the Hub features an artisan market, mulled wine bar, local food vendors, and captivating live entertainment. ⁠
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👟 ART WALK⁠
Centred in the city’s historic core, the Art Walk is designed for participants to explore at their own pace. Discover over 20 art installations based on the theme of "Light and Language" scattered across the route.⁠
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🎶 PARTNER EXPERIENCES⁠
Tonight we're celebrating the power and joy of words and music with BC Black History Awareness Society. Featuring performances from award-winning author Addena Sumter-Freitag and international jazz legend Maureen Washington.⁠
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🏮 POP-UP EVENTS⁠
Family friendly events like hooping zones, pop-up libraries, and lantern making with featured artist Ann K. Chou.⁠
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Check out our website for full program schedules, maps and more (🔗 in bio)⁠
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Brought to you by City of Victoria - Local Government Initiative⁠ ✨ ⁠
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