Curve Communications

I’ve owned this marketing agency for a long time.

My clients pay me to get them results.

But it’s a partnership. I love sharing wins.

The tools may change. But the marketing process stays pretty much the same.

Here’s what you need to do to succeed.

Copy and paste these simple questions and write (yes, write or type the answers down; no cheating : )

1. What are you providing or selling, and who is your perfect customer? (Hint: it’s not everyone.). And how will what you do change their lives in a positive way?This is your brand and your unique selling proposition.

2. What proof do you have that it will change their lives or solve their problem? (Don’t worry about the size of the change.). But something needs to happen for your customer or why bother?

3. What are your customers saying about what you’ve created for them? If you are a start-up, you will need to do market research, which means giving away what you have to get proof and testimonials.

4. Where does your perfect customer live? This is so we can figure out how to reach them. So where is their home? Work? What media do they consume? Etc)

5. How much can you spend on marketing? (More than zero is best.) 7–10% of your operating budget is the norm.

6. What does success look like? How many new customers? More products sold? Engagement. This is called a KPI (key performance indicator). I also like to refer to it as the return on marketing investment, or you can even look at the return on ad spend.

7. What can we offer to get the ball rolling? Free trials, products, or services? Discounts?

8. Are you ready to grow? Can you deliver on what you promise?

9. How are you tracking success? Scale what’s working. Turn off what’s not working. Share the wins.

Tell your story. Build your brand.

10. Want to run it past me? Book a call with me here: https://bit.ly/3JKOSRL

Just the boss emceeing Dinner on the Dock Sewell's Marina to benefit Royal Canadian Marine Search & Rescue • Station 1 - West Vancouver last night. 🛥⚓️

Amazing event, even better cause 🥰

Lots of money raised, and a great time had by all!

At the Xero Roadshow Select event where George Affleck is about to talk “marketing your accounting or bookkeeping company” - we’ve got a track record of great results, whether you want new clients or more staff to do the work! Contact us to find out more, and to get access to our free industry-specific e-book.