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Instagram is a rich goldmine for small businesses, and best of all, it’s free honey! This means that even small businesses can be up to par with their bigger, more influential counterparts on Instagram.

Brands are flocking to the platform for an opportunity for more visibility and tighter connections with their customers (and key demographics).

However, if you want to learn how to make money online through Instagram, you must be strategic with your marketing efforts.

Here are 10 Common mistakes I have seen small business owners make while trying to promote their business on instagram. Don't worry, I also provided you with solutions on how to improve your fix them.

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Comment bellow what are some other mistakes you see business owners make online or have you yourself made any of these mistakes in your business?

Technology has created a more educated and independent class of consumer that no longer allows marketing messages to be forced onto them. This change has caused marketing departments as well as service and product based business owners to be more honest, less manipulative, and provide more value.

By taking time to understand your customers you can drastically increase your sales.

Here are some key tactics to get into the minds of your customers:

Emphasize how valuable your product or service is in terms of time and not just money.

Identify the culture and any other groups your product or service resonates with.

Offer something of value that is either free or cheaper than your top teir offer. Your customers will appreciate it and reciprocate.

Emphasize the product or service option you would like customers to purchase by offering similar but less desirable options next to it.

Frame your offer in a positive light. We are more likely to be swayed by a positive presentation of information.

Bonus: Sell the outcome and not just the product. People what to envision what they will experience after purchasing your product/service.

Which of these tips will work best with your product or service? Are you consciously using other tactics in your Marketing Strategy?