Mercer-MacKay Solutions Inc.

Remember Field of Dreams? “If you build it, they will come.”

Don’t take that approach or your marketing attempts will be a swing and a miss instead of the homerun you’re hoping for.

Instead, get out of your cornfield and build relationships where your partners are.

Knowing what partners read, where they visit and who they follow – and then actively participating in those spaces – improves channel recruitment, communications and loyalty.

Where do you build most of your channel relationships?

Win at hide and seek.

Ineffective communication is a top inhibitor to selling more in the partner channel. Nourish your channel by learning where your perfect partners look for industry information and thought leadership. Start showing up with content in those places.

Where are your ideal partners hiding?

The ability to stake a claim on the mental real estate of a is your endgame – because once you’re in, it’s easier to remain there. But getting into their thoughts is a bit like breaking into Fort Knox. Here’s how to get inside:

http://ow.ly/pZue50HMHgY

5 Ways ISVs Can Get Attention and More Market Share Getting your ISV noticed in a saturated channel is tough. We share five ways to get attention and, therefore, more market share.

What makes you special?

Two important things are often left out of marketing communications:

1) How a partner can differentiate their services from their competitors by working with your ISV

2) How they will make money from partnering with you

Money talks, and in the channel it’s a loud talker – a voice that can be heard over the din of white noise.

So, what’s your company’s secret sauce?