Toronto Raptors Franchise

Welcome Toronto is an immersive brand experience focused on art, community and ball. We're bringing this to life to ignite the culture of the game.

Inspired by OVO and the city of Toronto, the black and gold jersey makes a redesigned return to the team this season. The bold NORTH graphic on the front is a salute to We The North, the Raptors brand promise. The gold chevron is not only an acknowledgement to the north, our home, but a representation of our drive to stand atop the NBA ranks.

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