FUSE Create

The round of 16 is in full swing. And so is Ricolé. ⚽ 🚀

With the change of a single letter, Ricola transforms itself into an iconic stadium chant. 🗣️ A simple idea that carries surprising weight, giving the lozenge a distinctive place in the mouths and throats of fans, and a standout presence in the crowded advertising landscape that surrounds these cultural moments. 👊

The campaign puts the product’s usage occasion and football fandom at the heart of the work. And while many brands borrow proximity to manufacture relevance, this campaign earns it the authentic way: turning a brand into a chant, mouths into media, and the idea over to the fans. 🙌

Another Worldwide Partners, Inc. Global Summit in the books, and we’re leaving Austin energized, inspired and reminded why being part of this network matters so much to us at FUSE Create! ✨

One of the things that continues to stand out about WPI is how genuine the collaboration is. Agencies from completely different markets and backgrounds openly sharing ideas, challenges, learnings, and opportunities. All with the collective goal of helping each other do better work and grow stronger together. 🤝

A couple weeks ago, twelve of us from FUSE Create had a once-in-a-lifetime opportunity to join our client Soles4Souls in Honduras where we were able to help fit hundreds of kids with new shoes, creating new opportunities, new smiles, and a renewed sense of self. ☺️👟