Vividata

It was two years ago this week that we launched Metrica, our one-of-a-kind passive digital measurement initiative in Canada!

Since then, we’ve created four state-of-the-art SSC Metrica fusions of our digital consumer measurement and our industry-trusted Survey of the Canadian Consumer, providing an unparalleled, holistic view of the Canadian consumer.

Look for more fusions to come, with more digital properties, more detailed categorization, new metrics like weekly unique visits, and more.

Learn more or request a demo: [email protected]

Of all the medical conditions Canadians report using cannabis to treat, mental health conditions are the most common. However, when looking at the number of cannabis users treating mental health compared to all Canadians with a mental health condition, the proportion sits at just 13%, showing significant potential for growth. The same can be said for pain management, insomnia, among other medical conditions.

So what's preventing more Canadians from using cannabis to treat a medical condition they're living with? Two of the main factors are lack of cannabis education and a recommendation from a medical professional.

For more insights like this, check out our latest report in partnership with Strainprint Technologies Ltd, "Peace of Mind: The Mental Health Cannabis Consumer in Canada", available now: https://lnkd.in/eXnayPvV

Compared to all Canadians that use cannabis to treat a medical condition, new users that consume at least weekly are more likely to report that advice from friends, family, and medical professionals prompted them to give cannabis a try.

Given their likelihood to try cannabis due to side effects or failure of an initial treatment, it’s expected that while on the lookout for alternative treatments, new and frequent users turned to people they trust for advice.

For more insights like this, purchase the new report “That Much Better: The Health & Wellness Cannabis Consumer in Canada”, at https://members.vividata.ca/product/that-much-better-the-health-wellness-cannabis-consumer-in-canada/

Or, get in touch: [email protected]

Insights