Influential Executive

Wondering when to post on ?

Is it on Monday when people are returning to the office and catching up? Is it during noon when more people have downtime?

Sprout Social shares new insights here: https://sproutsocial.com/insights/best-times-to-post-on-linkedin/

It’s a great starting point — but based on our experience, timing should be tailored to your audience. At Influential Executive, we monitor performance data to help leaders post when visibility is highest. Interested in learning more? Connect with an executive strategist today: https://influentialexecutive.com/executive-social-media-consultation/?utm_source=facebook&utm_medium=organic

The rise of the "corporate influencer" signals a shift and highlights what we've known for a long time: people trust people more than they trust brands. C-suite executives and business leaders are creating a real business impact on platforms like LinkedIn.

How exactly can leaders start building their influence? It starts with...

1️⃣ Defining your niche
2️⃣ Engaging authentically
3️⃣ Using your digital real estate
4️⃣ Staying consistent

Read this article for more details: https://shortyawards.com/shorttake/corporate-influencer-business-success/

Executive personas play a large role in how their digital presence is perceived.

🤔 Which executive persona are you most like?

In part two of our mini-series, we explore how different factors like the executive's personality, the content they share, and their business objectives all contribute to their social media persona.

Read our full analysis here: https://influentialexecutive.com/what-executive-persona-are-you-part-2/?utm_source=facebook&utm_medium=organic

"I'm a CEO who overcame my fears of posting online and now has 18,000 LinkedIn followers. Here's how I learned to embrace emojis and raw videos."
— Irina Novoselsky, Hootsuite CEO

Studies show that consumers are more likely to purchase from a company if its has a strong social media presence. Today, as more CEOs and executives leverage platforms like , it's critical to have a clear business strategy while also maintaining a high degree of authenticity.

Read more about Irina's journey in Business Insider (subscription may be required): https://www.businessinsider.com/ceo-grew-linkedin-following-personal-brand-2025-3

Most people measure executive social media success with reactions and follower growth, but those numbers don’t always tell the full story.

A viral post might rack up thousands of likes, but is it reaching the right audience? Is it sparking meaningful conversations?

Our latest article explores some of the most common social media KPIs — or key performance indicators.

Executive Social Media KPIs You Should Be Tracking - Influential Executive When it comes to measuring the success of an executive social media program, many marketers make the mistake of treating it the same way as their brand’s digital marketing program. Compared to other areas of your digital marketing program, determining the ROI (return on investment) of your executi...

Should executives take a hands-on approach to their social media, or delegate it to a dedicated team? 🤔 This question isn’t as simple as it seems, and the right choice depends on several factors.

In our latest article, we explore four key areas — content creation, social media management, tactical activities, and strategy — to help executives and marketers decide which approach will work best for their goals.

The Hands-On Executive vs. the Fully Managed Executive - Influential Executive Should executives take a hands-on approach to their social media, or delegate it to a dedicated team? The right choice depends on several factors.