Venture Accelerator Partners
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Founding partners, Mark Elliott and Steve Gruber have two things in common: a passion for sales and marketing (especially the thrill of a close) and a firm belief that a solid and well executed process will consistently deliver results. They have been consistently proving this since launching VA Partners in 2006. With almost 50 combined years of sales and marketing experience focusing on software,
05/13/2026
The best sales meetings feel like a natural conversation, but they are almost always backed by a structured plan.
If you’re looking to move away from "winging it" and toward more consistent outcomes, this template is a great resource. It covers the fundamental areas you need to map out before every call, including identifying the specific "Win-Win" for both you and the prospect.
Download the full PDF template here to use for your next prospect engagement:
https://vapartners.ca/how-we-work/b2b-resources/b2b-sales-marketing-templates/
05/11/2026
📣 Do you have your tickets yet?
We’re just a few days away from The Big DiF, and the Venture Accelerator Partners team is ready to head into Hamilton for Innovation Factory’s biggest open house of the year.
If you’re looking to talk founder-led sales, marketing automation, or just want to catch up on the latest in the regional innovation ecosystem - come find us!
Mark, Steve, Nicolas, and Katie will be there this Thursday, May 14th, and would love to see you!
There’s still time to grab a ticket and join 300+ industry pros for a day of fresh ideas and local innovation.
Grab your tickets here:
The Big DiF - Innovation Factory's Open House & Client Showcase The Big DiF is Innovation Factory’s annual open house and client showcase to celebrate innovation happening across our regional ecosystem.
05/08/2026
Search is evolving rapidly, and staying visible now requires more than just traditional SEO—it’s about how AI-driven engines interpret your brand.
Join David Hills, Founder of D. Hills Sales, for a practical "Sales PWR Hour" hosted by Innovation Factory. This session cuts through the noise to show you exactly how to build authority in local search and AI discovery.
What we’ll cover:
✅ What’s actually changing in local search (and what to ignore).
✅ How to give search engines and AI the right signals.
✅ Practical tactics to improve your online visibility.
Move from guessing to executing with confidence.
📅 Date: Tuesday, May 19
🕘 Time: 9:00 AM – 10:00 AM PDT
📍 Location: Virtual via Zoom
Register here:
Sales PWR Hour: Show Up First - How to Build Authority in Local Search & AI · Zoom · Luma Search is changing fast—and many businesses are struggling to stay visible as local search results and AI-driven answers continue to evolve. In this session,…
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