The Logit Group

AI is changing market research quickly, but not always in the ways people expect.

In the latest episode of Ponderings from the Perch, Logit's Steve Male joined Priscilla McKinney to discuss the realities of AI in research, the evolving fraud landscape, and what organizations should be asking their fieldwork partners to better protect data quality.

As Logit's EVP of Innovation & Strategic Partnerships, Steve brings decades of experience in research operations, technology, and data quality. The conversation explores where AI is creating new risks, where it is delivering real value, and why strong research judgment still matters.

Listen now: https://hubs.ly/Q04mdGLc0

Every research tech vendor claims they're your solution. But what happens when your "solutions" don't work together?

Budget waste. Integration headaches. Teams are spending more time managing technology than conducting research.

Our ResTech Stack guide shares our favorite tech and partners that support your workflow instead of fighting against it: https://hubs.ly/Q03GZd730

Navigate the ResTech Maze with Confidence Your ResTech Stack: Our Favorite Tech & Partners for a Competitive Advantage Build a smarter, more efficient research ecosystem. Discover the tools, partners, and strategies we trust to deliver faster insights, better data quality, and stronger outcomes. See the Tech We Recommend What's Inside the G...

A respondent showed up for a two-hour in-home interview and announced they'd switched treatments.

A focus group kept going in a total blackout, phones as flashlights, backup recorders running.

A teenager filled out a diary study to "help out" — and accidentally opened up a conversation about caregiver burden no one had thought to ask about.

These are certainly unexpected situations, but they're pretty accurate representations of what qualitative research actually looks like in field. The difference maker is having the confidence that your fieldwork partner knows how to turn the unexpected into something useful.

Jay Thordarson shares a few thoughts on what it’s like inside “Mission Control” of a research study: https://hubs.ly/Q049C8LM0