Brand Strategy

nesses. Ashley’s management advisory practice and teaching leverage insights from leading research by Daniel Kahneman and others in behavioural economics and neuroscience, the Ehrenberg-Bass Institute for Marketing Science on how brands grow, from Les Binet and Peter Field on behalf of The Institute for Practitioners of Advertising on how to achieve effective marketing communications, by Mark Ritson, and many other leading contemporary resources. Four values define him, how he acts, and what others can expect from him. The life-long pursuit of wisdom and knowledge so he can become a more able business professional, educator, and human being. The imperative to help others improve in areas that are his strengths because knowledge is valuable when shared. A deep respect for humanity and the power of diversity, and the belief that if you love what you do, you are more likely to excel at what you do! While his primary focus is on all aspects of brand strategy for growing brands in the marketplace, Ashley also advises clients on leadership philosophy, organizational design and culture, and nurturing organizational creativity, as these are integral to building distinctive brand experiences. And, he consults on change management programs to speed the R.O.I of these initiatives. Increasingly, his expertise in personal branding is being sought by those seeking to make more impact in their professional lives. During his career, Ashley has worked in senior and executive-level marketing positions in the United States, Canada, and South Africa, with Nestle, The Walt Disney Company, Imax Ltd, and Holt Renfrew, and since 2002 has been an advisor to clients in a broad cross-section of industries in North America. He is the author and instructor for the Kellogg-Schulich EMBA Designing Brand Experiences program, and Course Director for the MBA & MMKG Brand Management programs at the Schulich School of Business, York University, in Toronto, Canada, and visiting faculty at the S. Jain School of Global Management based in Dubai, Singapore, and Sydney, Australia. Ashley has been recognized frequently for "teaching excellence," and is a two-time winner of the prestigious Seymour Schulich MBA Teaching Excellence Award and, has been nominated for this award nine times.