Simplifyingtheweb

Is your brand curated or raw, edgy and authentic? There used to be a time, where all our IG and Facebook images were curated and professional images before it was posted, but in today's time period, we are on the edgy, raw, authentic, transparent point of view POV, which brings out a lot of honesty and trust building, as we see the person behind the promises, BUT the key is to understand your ICP (Ideal Client Profile).

If they are expecting a curated look and feel in your online imagery and instead only see raw and edgy, that is a total fail ❌. Market appropriate to your target audience, know what 🎯hits! Have you ever done an ICP Assessment? Say Yes or No in comments, leave me a DM if you wish to do one.

Simplify Your Message - will only work well if you are totally clear on your ideal client profile (ICP), otherwise, you may be talking to someone else and missing out on your ideal client altogether. How to test and review who is looking at your posts. Do the results align with your ICP? Put ICP in the comments if you are interested in learning more.

MARKETING WITHOUT THE ICK FACTOR

You are trained to hold space for grief, guide people through burnout, and support families at the end of life.
But somewhere along the way, "getting found online" became this exhausting second job.

Sign up for this FREE Ethical Marketing Blueprint for Therapists - put the words ETHICAL MARKETING in DM (Messages)

I help therapists, death doulas, and wellness practitioners build clear, sustainable marketing systems—so the people who need you can actually find you.

** Behind the Scenes at the Office**

Look who showed up while creating Nurse Moves promo images, beautiful gorgeous Zebras.