Would You Lift a Finger to Save The World? Toronto, ON – Toronto-based startup Adcent plans to build a system that makes a donation to charity every time a consumer sees an ad or looks at sponsored content. Adcent will change the dynamic between advertisers and consumers and create a significant charitable funding model in the process. Adcent founder Martin Cinzar said: “We believe that enabling c
onsumers to do good by having them do something they do anyway is a tremendous idea”. Angus Robbie added: “Adcent will channel money from the multi-billion dollar advertising media market to charities and companies that champion social innovation.”
The Adcent team have used their years of experience in advertising, media, entertainment and business management to propose a revolutionary permission-based advertising and sponsored content delivery platform. It will be a powerful tool for advertisers to accurately connect to consumers, and yet, will still be easy and intuitive to use for consumers while protecting their privacy. Each time an Adcent user lifts their finger to see an ad or online content, a myriad of causes will benefit. For example; building a school in Africa, providing clean water in Northern Canada or helping to fund medical research. Adcent will turn everyone with access to a smartphone into a “DO GOODER”. Adcent customers will make a difference in the world, each and every day. About Adcent
