IS Design Labs

G R O U N D I N G
“Trees have long roots. We want to look at roots first as they spread to the branches—where the symptoms show.”

When the owners of Haven Wellness shared this philosophy with me, the visual direction clicked instantly. They didn’t just need a logo; they needed a symbol of that balance between deep-seated support and outward growth.

We anchored the brand in a “Tree of Life” concept—an interconnected system where roots and branches are given equal weight, creating a perfect mirror of their holistic approach to health.

Grounded, organic, and intentionally designed to be a refuge from the daily grind. This project was a beautiful collaboration with the team and on the interiors.

Swipe to get a feel for the full brand visual language.
Check the link in bio for the full case study!

Visit this Liberty Village gem and you won’t be disappointed!

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2 0 2 6
Growth lives in the uncomfortable.

I’ve been away from the screen, working on an art collection that dissects and commemorates the experience of parenthood. This piece, ‘Birth Flower,’ represents the grit and the unfiltered nature of creating life.

I believe a flourishing life requires the courage to find beauty in the uncomfortable. For me, art and design aren’t separate—they’re a cycle. Stepping into the studio and wrestling with new materials forces me out of my territory; finding solutions for the physical art makes me a better designer of the physical world.

When we allow our personal inspirations to bleed into our professional work, we evolve. We stop just “doing” and start creating from a place of genuine depth and curiosity.

My goal for 2026 is to protect this balance. Are you leaning into the ‘uncomfortable’ parts of your journey this year?

Explore the full collection and the story behind the piece via the link in my bio.

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J A M A I C A

You see a graphic jungle. I see the successful integration of history and new brand vision.

For Albert’s Real Jamaican Foods, I collaborated with and I designed a 33-foot mural using a style of strong contrasts and bold colours to reflect the vibrancy of Jamaican flavours and take patrons back to tropical serenity.

Beyond the main wall, the design also extended to the windows - facing a parking lot, they needed to be addressed. I used minimal translucent graphics—like banana leaves and Birds of Paradise—to frame the urban view, allowing the design to complete the tropical immersion while remaining budget-conscious.

Yet, the true test of the entire design was its ability to become a backdrop. A design in a commercial space shouldn’t shout over the things the client cares about. This mural intentionally steps back, providing a lush, tropical foundation so the owner’s collection of historic photos, memorabilia, and cherished keepsakes can shine. The end result is a cohesive environment where the past and present feel truly unified.

Sometimes the most impactful design is the one that allows the client’s story to take centre stage.

See the full project photos via the link in my bio, or better yet, visit in Toronto to see it in person!

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A Y L O U Y O O 
My son once handed me a note that said, “Foravr Aylouyoo Mama and Papa.”
It took me a few seconds to realize he meant “I love you forever” — the words were out of order, misspelled, perfectly imperfect.
At my last gallery show, someone asked how I came up with the idea for my earlier quirky typographic piece. The truth is, this was the spark — this little note that felt like a secret code only our family could read.
I re-created his sweet, cryptic message on the glass of this infinity box, with toys spiraling inside in a Fibonacci pattern — a quiet nod to growth, play, and connection. This piece reminds me that love with kids often happens when we meet them in their world — on the floor with their toys, in their games, at their level.

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