The Directive Collective
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It’s easy to think a creative project is all about meeting design, time, budget and market needs. But there’s more. All projects play an important role in the strategic direction of a brand, company or product. Not just product design. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand. This is The Directive Collective.
01/04/2024
🤔 What you want to know about footwear design?
👉 Design & Development?
👉 Innovation & Performance?
👉 Sketching & Visualization?
👉 Start Up How To?
One of our goals is to de-mystify the process and educate. We all win if our clients better know what we do, how we can help and what to expect.
Let us know in the comments, drop us a DM or book a free “Ask an Expert” intro session if you are qualified brand.
08/29/2023
💔 What’s a bad design client?
One who doesn’t care.
Passion. There is no substitute for passion.
At The Directive CollectiveI, want a client that has a vision. I want a client that knows what they want, is aware of the challenges to achieve it, but is focused on doing what’s necessary to get there.
Passion is what makes a client ask more questions in reply to my questions. Passion is what makes a client want to make something better, not just cheaper or faster.
In my experience, passion is more predictive than money, experience, connections, or even a good starting idea, because together with my own passion and experience I’m always confident that passion can leveraged to get money, experience, connections….
There are lots of bad client behaviors, but if a client doesn't seem to *care*, it's the biggest red flag of all.
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Toronto, ON
