DAC

What’s being overhyped in search right now?
 
Yes, search is changing. AI overviews, ChatGPT, Perplexity, and answer-based experiences are reshaping how people discover information. But that doesn’t mean traditional search is disappearing anytime soon. Google search volume is still growing, and the bigger risk for brands may actually be overreacting to every new AI tactic.
 
In this episode of Shift Happens, Nasser Sahlool and Matt G. Southern from SEJ separate the signal from the noise in today’s search landscape and unpack why durable SEO strategy still matters in a world of AI-driven discovery.
 
Stream Shift Happens on all listening platforms 🎧 (Link in bio)

Social media isn’t just about VISIBILITY anymore. It’s about CONNECTION.

Too many brands are still measuring success by reach and impressions, but that’s only part of the picture. The real question is whether your content is building recognition, trust, and repeat engagement over time.

In this episode of Shift Happens, Nasser Sahlool and Jessi Wood break down what it takes to succeed on social in 2026, from building for real user behavior to creating content that builds long-term brand affinity.

Stream Shift Happens on all listening platforms 🎧