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What makes Snapchat different from other social platforms?
 
Today’s consumers are overwhelmed by endless feeds and constant notifications. That’s one reason platforms like Snapchat, built around private connection rather than public broadcasting, are resonating more than ever.
 
In this episode of Shift Happens, Nasser Sahlool and Bob Cornwall from Snap Inc. unpack the behavioural shift reshaping social media, and why understanding how people want to communicate is becoming just as important as where they spend their time.
 
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What if your customers could ask your leadership team anything?
 
That’s exactly what EQ Bank did on Reddit . Through an AMA (“Ask Me Anything”), their VP of Product invited users to ask questions, share feedback, and surface the things no one else had been able to answer.
 
In a world where brands are constantly trying to talk to consumers, this is a reminder that sometimes the most powerful thing you can do is listen.
 
In this episode of Shift Happens, Nasser Sahlool and Neil Cameron explore how brands can build trust on Reddit by showing up with transparency, openness, and a willingness to have real conversations.
 
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Why are people turning to Reddit more in the age of AI?
 
As AI search grows, people are still looking for something machines can’t fully replicate: real conversations, lived experiences, and communities built around shared interests. Sometimes that means researching a major purchase. Sometimes it means finding a community dedicated to running with dogs.
 
In this episode of Shift Happens, Nasser Sahlool sits down with Neil Cameron to explore how conversations on Reddit are reshaping search, trust, and purchase decisions, and why brands need to understand where people go when they want more than just an answer.
 
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What’s the biggest thing marketers need to rethink about TV today? 
 
The future of TV isn’t linear or streaming. It’s both. Audiences move seamlessly across channels, and brands need to plan accordingly. 
 
In this episode of Shift Happens, Nasser Sahlool and Mike Fogarty from Tatari unpack why convergent TV requires a more integrated approach to planning, buying, and measurement, and why the biggest opportunity may lie in seeing the entire TV ecosystem as one connected channel. 
 
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What’s being overhyped in search right now?
 
Yes, search is changing. AI overviews, ChatGPT, Perplexity, and answer-based experiences are reshaping how people discover information. But that doesn’t mean traditional search is disappearing anytime soon. Google search volume is still growing, and the bigger risk for brands may actually be overreacting to every new AI tactic.
 
In this episode of Shift Happens, Nasser Sahlool and Matt G. Southern from SEJ separate the signal from the noise in today’s search landscape and unpack why durable SEO strategy still matters in a world of AI-driven discovery.
 
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