HYPE PR

Love Island is quietly one of the best PR case studies on TV.

The islanders aren’t just competing for money, they’re competing for a following that outlasts the show.

This year brands aren’t being subtle either, JetBlue Vacations and StubHub have both publicly offered Melanie free stuff if she leaves Sincere. Kim Kardashian shouted out Kenzie x Skims 👀

Who are your favs coming out of the season? Drop them below 👇

There are a LOT of partnerships happening right now but only one Canadian player on the roster.

When it comes to Tempo activations, brands are navigating a pretty unique setup: lots of opportunity, but limited local athlete presence to anchor campaigns in Canada.

So the real question is: what makes a partnership actually work in this context?

Is it access, storytelling, timing… or something else entirely?

We’re looking for a Publicist to join our team!

This role is for someone who loves media, lives for a strong story angle, and knows how to get things across the line with journalists and editors.

If you’ve got 2–4 years of PR/communications experience and a genuine love with culture + media, we’d love to hear from you. Check out our Linkedin for all the details.