AudienceView

Strict procurement standards. IT and finance compliance requirements. Multiple venues and departments with competing priorities...

Sound familiar?

CRM and box office consolidation can be a massive headache, but it doesn't have to be. Tomorrow Nick Ronan will share his depth of knowledge at the California Presenters Conference, covering:

- How to make the case for consolidation internally
- How to get ahead of hurdles that typically stall these projects
- The payoff that awaits on the other side of the process, like reduced costs, shared resources, and a better patron experience

If you're not attending but want to tap into what we've learned from doing this work for over 20 years, we'd love to connect.

⏲️60 minutes. One conversation. Potentially the most profitable hour of your week.

Join us next Wednesday and learn how to put ticketing data to work. From building smarter audience segments to timing upsells and add-ons, Lee LaBorde brings a perspective that lives at the crossroads of box office operations, marketing, and data analysis.

Claim your spot now: https://audienceview.zoom.us/webinar/register/7717767165087/WN_fBcgwHl9Qveh1VuenLP_ZA

Big results don't always require big changes.

Sometimes it's one segment you weren't paying attention to. One upsell you weren't timing right. One pattern in your data you didn't know to look for.

The organizations seeing revenue growth aren't necessarily doing more...
they're doing things more strategically.

With a career at the crossroads of box office ops, marketing, and data analysis, Lee LaBorde has learned how to translate patron behavior into revenue decisions -- and on May 20th she's going to share that knowledge.

🎟️ Claim your free spot→ https://audienceview.zoom.us/webinar/register/7717767165087/WN_fBcgwHl9Qveh1VuenLP_ZA

Why are so many venues still treating mobile ticketing like it's optional?

At , Alexa Starkey from the Phoenix Suns shared what their shift to a fully cashless, fully mobile venue looked like and what it taught them about the future of guest experience.

A few things that stood out:

→ They close the box office on non-event days entirely. Phone lines stay open. Staff pivots to remote troubleshooting.

→ They created a new role: App Advisors — staff stationed at entry to help guests navigate their phones in real time, so problems get solved before they become lines.

→ Their #1 guest issue today? Third-party ticket confusion. Not lost tickets. Not wrong seats. Guests who bought from StubHub or GameTime and don't know how to get in.

→ The skills they hire for now: empathy, service instinct, and patience — not cash handling.

The box office isn't going away. It's becoming a help desk. A concierge.