Praxis Public Relations
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We treat our clients’ brand perception as if it’s our own and we use creativity to build real credibility behind it. Specialties:
Consumer Communications, Internal Communications, Social Media Marketing, Community Management, Brand Management, Issues & Crisis Counsel, Event Planning & Management, Media Training, Speech Writing, Presentation Development, Creative Concepts & Copywriting
03/14/2026
Will you be watching the awards this weekend? 🏆
If you know our CEO, Matt Juniper, you know he’s a massive film buff, and dutifully watches and ranks his favourites films every year without fail. Recently, Matt shared some observations about how his favourite films of the year and what they taught him about PR & the world at large: specifically, the state of credibility, power, and storytelling. Let us know if you agree - or not (Matt’s always up for a good film debate). The link’s in our bio.
03/05/2026
Credibility Is Built, Not Claimed.
In a world of constant noise, bold claims, and endless content, generating attention is easy. Building credibility is not.
In his latest blog, our CEO Matt Juniper explores what it really takes to build credibility today, including:
1. Alignment over announcements. What you say, do, and deliver must match.
2. Consistency over quick wins. Trust is earned over time.
3. Restraint over reaction. Not every cultural moment belongs to your brand.
4. Internal trust fuels external reputation.
5. The unseen work is what protects you when it matters most.
👉 Read the blog: https://praxispr.ca/credibility-is-built-not-claimed/
In honour of turning 3, we took the celebration IRL downtown Toronto.
We took the party off the feed and into the streets with a guerilla-style drop. Passersby got surprised with custom Betty chocolate bars, turning an everyday treat into an instant moment.
If you found the golden ticket, you won $1,000. Real money. Real joy. A third birthday that gave back, done the Betty way.
Betty x June We’re so excited to share Betty's first-ever artist merch collab. A limited-edition merch collection with Toronto-based Korean street artist .rt.
June wove meaningful symbols of luck and good fortune (the pig and the rooster!) into her designs, honouring her Korean heritage while keeping the pieces fun, modern, and made for everyday wear.
Dropping this week, the collection celebrates community, culture and creative collaboration. A true reflection of Betty’s commitment to reinvesting in the local talent and stories that shape it. Exclusively on the Betty app and website. All proudly made in Canada.
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Website
Address
Toronto, ON
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
