Substance Group
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The Substance Group is a fully integrated brand engagement agency, offering digital and traditional marketing, communications and accessibility consulting. We go beyond traditional campaigns to create immersive brand experiences, specializing in forging emotional connections and meaningful relationships that elevate brands. From strategic development to flawless ex*****on, our team is dedicated to
02/19/2026
An unforgettable evening at .baraperitivo with David Rocco.
The Substance Group was proud to design and produce this intimate, invitation-only experience for IBM and their Technology and Consulting clients. The evening blended thoughtful conversation, Italian hospitality, and cultural storytelling to create genuine connection.
Thank you to David Rocco, Connie Donohue, Vice President, Canadian East Technology at IBM, and everyone who joined us for a memorable night focused on relationships and shared experience.
Day 1: Giving Back at TEAD therapeutic riding program. 🐴
Christina and some of our team members joined TEAD for their Santa Claus Breakfast to support their incredible mission of providing equine-assisted therapy for individuals with disabilities. We also contributed to the Helping the Herd program, ensuring TEAD’s horses receive the care they need.
Christina has been riding since she was three years old, so this cause is especially close to her heart. Thank you, TEAD, for welcoming us and letting us be part of such a meaningful day!
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Toronto, ON
