Nickey Rautenberg Norrish
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Particularly skilled in web publishing, media buying, and data + analytics. Nickey Ra******rg is a Digital Marketing Strategist and Professional Development Trainer. She specializes in online sales strategies and offline growth strategies for service based businesses looking to nail their growth goals with profitable organic and paid traffic plans.
04/27/2026
I don't usually do this. But here we are.
We recently had an experience at Nurse Chevrolet in Whitby that I can't stay quiet about.
Things go wrong with vehicles. We get that. That's not the issue.
The issue is that Dave wanted to have a conversation. He reached out and was ignored. So he used his time to go in person, and was met with hostility. Told to "get in your truck and get out of here."
That's not a miscommunication. That's a choice.
When your slogan is "It's the little things that count" - the little things count. How you handle a complaint. Whether you return a call. How you speak to someone standing in your lot just trying to be heard.
If you're in the Durham Region, Ontario area and considering Nurse Chevrolet, don't.
And if you run a business with a slogan about the little things - you should probably be living up to it.
Being good at something doesn't mean it's meant for you.
I spent a long time confusing the two.
I was capable. I delivered. People relied on me and I liked that - I still do. But at the end of the day, I'd feel like I'd spent everything on something that wasn't really feeding me back.
The hardest part wasn't the work.
It was that I couldn't explain this feeling.
From the outside, it was fine. More than fine. So the question I kept running into was: if you're good at it, why would you pivot?
As if competence is supposed to be enough of a reason to not expand my skills.
But being good at something simply means you figured it out. It doesn't mean it fits. It doesn't mean it's sustainable. It doesn't mean it has to be part of your life forever just because you were willing to do it well.
I think a lot of women are carrying this quietly.
Reliable. Capable. A little emptied out.
Wondering if wanting something different means we're ungrateful for where we've gotten to so far.
It doesn't.
It might just mean you've outgrown the fit - and your competence was never the ceiling. It was just the thing that made it harder to see the door.
So much love xo
When people talk to me about wanting to work for themselves, the fear of failure always comes up. But I’m always fascinated by what people think results in failure.
In my experience, most business owners don’t fail simply because they didn’t work hard enough. Things tend to fall apart because there’s not enough patience and too many pivots.
This applies to so many things in our lives.
New things to implement. New strategy. New topic. New plan. Never giving something enough time to compound, so it feels like nothing is working.
That’s when the panic kicks in… and you start reaching for the next thing. The constant second-guessing and lack of focus is what really interrupts momentum and stalls growth.
The shift is simple: stop looking for “what else” and double down on what’s already in front of you. Even if it’s small. Stay with it a little longer than feels comfortable.
Look at the last 90 days. Pick one thing and commit to it for the next 30 - no starting over.
So much love xo
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