Knowledge Works

Using Ethnographic Research to generate deeper insights into consumer behaviour.
https://www.marketingweek.com/2014/05/09/how-to-use-ethnography-for-in-depth-consumer-insight/

How to use ethnography for in-depth consumer insight Spending a weekend sitting in someone else’s house reporting when, why and how much they ate, drank, bathed, watched TV or used their mobile phone isn’t everyone’s idea of a good time, but for a marketer it is one of the best ways to gain deeper customer insight.