SHaRe Lab

New Research led by Alexandria West out today!

Results of our experiments show that when biculturals adapt themselves according to the cultural group they are with--called frame switching--majority Americans see them as inauthentic, trusting and liking them less even as romantic partners.
Coming on the heels of Kamala Harris' nomination for vice president, this research speaks to ongoing barriers between majority Americans and the rapidly growing populations of biracials and biculturals screaming out for representation.

The Cost of Being “True to Yourself” for Mixed Selves: Frame Switching Leads to Perceived Inauthenticity and Downstream Social Consequences for Biculturals - Alexandria L. West, Amy Muise, Joni Y. Sasaki, 2020 A growing population of biculturals—who identify with at least two cultures—often frame switch, adapting their behavior to their shifting cultural contexts. We ...