Rethink Breast Cancer

Rethink Breast Cancer

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Rethink Breast Cancer educates, empowers and advocates for system changes to improve the experience and outcomes of those with breast cancer, focusing on historically underserved groups.

06/15/2026

Rethink started because younger women impacted by breast cancer were being left out of the conversation.

In 2001, no one was talking about what it meant to be diagnosed in your 20s, 30s or 40s. The unique challenges, fears and realities of facing breast cancer at this life stage were often overlooked.

But this has always been true: breast cancer can affect younger women and they deserve education, support and advocacy that reflects their experiences.

That’s why Rethink exists. 💗

For more than two decades, we’ve been challenging assumptions, filling gaps and creating a community where younger women taking charge of their breast health or those impacted by breast cancer feel seen, heard and supported.

Since day one, we’ve been rethinking breast cancer.

Join us as we continue to ensure younger women don’t fall through the cracks. Sign up to be a part of our movement via our profile 🔗. 💗

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50 Carroll Street
Toronto, ON
M4M3G3